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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

⚡ 5 THINGS TO KNOW RIGHT NOW — BEFORE THE BELL

1. 🏛️ Trump-Xi Summit Day — Xi Jinping landed at Joint Base Andrews Wednesday and was personally greeted by Trump on the tarmac; Treasury Secretary Bessent confirmed the two sides reached a deal extending the 11-month trade truce. The formal Trump-Xi meeting is on today's calendar. Analysts caution "little is likely to be resolved" on Taiwan, AI, and tech — this is a headline-risk session, not a done deal.

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🌍 MACRO BACKDROP — THE BIG PICTURE

Wednesday was a rates-driven risk-off session. The 10-year Treasury yield ripped to 5.11%, its highest print since July 2007, on the back of strong economic data, a weak Treasury auction, and renewed inflation fears tied to energy. That pushed the S&P 500 down 0.75%, the Dow down 0.68%, and the Nasdaq down 1.13%, with ten of eleven S&P sectors closing red — led lower by communication services, utilities, and consumer discretionary. Small caps took the worst of it (IWM -1.84%), the textbook reaction when financing costs spike.

Overnight, the narrative split into two lanes. On one side: the Trump-Xi summit. Xi Jinping arrived in Washington Wednesday for his first U.S. state visit in over a decade, personally greeted by Trump at Joint Base Andrews — the first time in 11 years a sitting president has done that for a foreign leader. Treasury Secretary Bessent confirmed the two sides struck a deal to extend their 11-month trade truce, and today's calendar has the formal Trump-Xi meeting plus a state dinner tonight. NBC's framing is important, though: "little is likely to be resolved" on the substantive fights over Taiwan, AI export controls, and tariffs — this is a headline-risk, not a resolution-risk session.

On the other side: geopolitical energy risk. Iran's Supreme Leader's military adviser Safavi warned overnight that renewed U.S. or Israeli strikes could widen the conflict beyond the Persian Gulf into the Red Sea, Bab al-Mandeb, and the Indian Ocean — a direct shot at global shipping lanes. Combined with an overnight "oil up 3%" headline, that's the fuel behind Energy being the lone green sector pre-market.

This is a HEADLINE-DEPENDENT session. Yields, the Trump-Xi readout, and any Middle East escalation headline can each move the tape independently today — size positions accordingly and keep stops tight into the 10 AM meeting window.

🗓️ TODAY'S ECONOMIC CALENDAR

🏦 SECTOR PERFORMANCE SNAPSHOT

🟢 ADVANCING (Pre-Market)

🤖 STOCK MARKET NEWS — SECTOR BY SECTOR

🔥 HOT SECTOR #1: 🛢️ ENERGY

Iran Risk Premium + Analyst Upgrades Put Energy in the Driver's Seat

Energy is the only S&P sector green pre-market, and the catalyst stack is real: Iran's military leadership publicly warned that renewed U.S./Israel strikes could widen the war into the Red Sea and Indian Ocean, threatening global shipping lanes. That, plus an overnight "oil up ~3%" headline, is why XLE is leading at +1.06% while the broader tape is red. JPMorgan simultaneously upgraded BP to Overweight (PT 675p from 550p), citing a "road to redemption" thesis rather than an immediate re-rating — a multi-day rally in BP shares (+2.1% to 569.06p) backs that up. Saudi Aramco's CEO also reaffirmed continued supply commitments to Japan, a stability signal even amid the risk headlines.

🎯 XLE Trade Setup:

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⚠️ DISCLAIMER: This newsletter is for educational and informational purposes only. All trade ideas and analysis are based on publicly available information as of September 24, 2026. This is NOT financial advice. All trading involves substantial risk of loss. Always do your own due diligence and trade with proper risk management. DCG Command Center does not guarantee any trading results.