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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

⚡ 5 THINGS TO KNOW RIGHT NOW — BEFORE THE BELL

1. 🏛️ TRUMP PROMISES $5,000 "DIVIDEND" — At the GOP's first-ever midterm convention in Dallas last night, Trump pledged a $5,000 payment to every adult citizen if Republicans hold Congress in November. Treasury yields wobbled and the 30-year bond auction later today is now a bigger deal than usual. 🇮🇷

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🌍 MACRO BACKDROP — THE BIG PICTURE

The tape is caught in a classic late-summer vise: rising oil, rising yields, and rising political noise. Wednesday's session saw the S&P 500 shed 0.48% to close at 7,636.36, the Dow drop 405 points (-0.77%) to 52,380.66, and the Nasdaq fall 0.64% to 26,253.34 as a sharp rise in oil prices, higher long-term Treasury yields, heightened tensions involving Iran, and an escalating U.S.-Canada trade dispute combined to pressure risk assets. It was the third straight down day for all three major indices, and the Russell 2000's 1.32% decline was the loudest signal in the room — small caps are the first to get squeezed when rates and energy costs both climb at once. Vista Partners LLC

Overnight, the narrative shifted toward pure headline risk. Trump used the RNC's first-ever midterm convention in Dallas to unveil the "$5,000 Trump Dividend" pledge — contingent on the GOP holding Congress in November. The pledge is injecting fresh uncertainty into the Treasury market ahead of a 30-year bond auction, renewing concerns about Washington's fiscal discipline, even though yields fluctuated in a narrow range and most desks view the proposal as unlikely to become law without Congressional buy-in. Simultaneously, the Houthi seizure of Mocha in Yemen has reignited Red Sea shipping-risk premium, and Iran has vowed to intensify attacks rather than de-escalate — Trump himself said overnight that the conflict would not end until after the November midterm elections, meaning gas-price relief isn't coming any time soon. Trump’s $5,000 Payout Promise Raises Treasury Market Uncertainty Before Auction - Bloomberg +2

This is a HEADLINE-DEPENDENT session. Between PPI at 8:30 AM, a 30-year bond auction, the ongoing Iran-Houthi escalation, and the fiscal noise from Trump's dividend pledge, don't get married to a single-direction thesis before the print. Trade the reaction, not the prediction.

🗓️ TODAY'S ECONOMIC CALENDAR — THURSDAY, SEPTEMBER 10, 2026

🏦 SECTOR PERFORMANCE SNAPSHOT (Pre-Market, TradingTerminal)

🟢 ADVANCING

🤖 STOCK MARKET NEWS — SECTOR BY SECTOR

🔥 HOT SECTOR #1: AI / SEMICONDUCTORS 🤖

Huawei's price hike is a demand signal, not a warning sign

Huawei has reportedly raised the price of its Ascend 950DT AI accelerator by about 60% to $37,300, as booming demand outstrips supply, with HBM shortages adding to costs. For U.S. semis, this is a bullish tell: even China's best domestic alternative to Nvidia can't meet demand, reinforcing the structural AI-chip supply crunch that's kept NVDA, AMD, and memory names bid all year. Layer on top of that TSMC's blowout numbers — TSMC posted record August revenue of NT$514.8bn (~$16.3bn), up 53.3% year-on-year, its fourth straight monthly record — and the AI capex supercycle shows zero signs of slowing into Q4. Time

The PLTR-NVDA supply-chain tie-up adds a second leg: the companies will integrate Nvidia's Nemotron models into Palantir's Foundry and AIP, aiming to identify bottlenecks and automate operational decisions, starting with Nvidia's own operations. This is the enterprise-AI-agent narrative bleeding into industrial/supply-chain use cases — a theme DCG traders should track for follow-through into names like PLTR, NVDA, and CRWV.

🎯 NVDA Trade Setup:

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🎓 CLOSING AITRADINGSKOOL.COM CALL TO ACTION

⚠️ DISCLAIMER: This newsletter is for educational and informational purposes only. All trade ideas and analysis are based on publicly available information as of September 10, 2026. This is NOT financial advice. All trading involves substantial risk of loss. Always do your own due diligence and trade with proper risk management. DCG Command Center does not guarantee any trading results.

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