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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

⚡ 5 THINGS TO KNOW RIGHT NOW — BEFORE THE BELL

1. 🤖 NVDA confirms $12.9B Hugging Face acquisition — Nvidia's second-biggest deal ever (SEC 8-K filed) locks in its grip on the open-source AI stack. NVDA +0.96% pre-market, dragging the entire AI/semi complex higher.

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🌍 MACRO BACKDROP — THE BIG PICTURE

Wall Street heads into Friday's close with Non-Farm Payrolls as the defining event of the week. Consensus sits at just 56K jobs added in August, with private payrolls expected at 45K and the U-6 broader unemployment measure holding at 8% — soft-but-not-broken numbers that keep the December rate-cut debate alive. Thursday's session closed constructively, with the S&P closing more than 1% higher as Treasury yields slid, and that risk-on tone has carried into the pre-market, helped enormously by Nvidia's confirmed $12.9 billion Hugging Face acquisition, which dropped after Thursday's close and instantly became the single biggest AI-sector headline of the week.

Offsetting that strength: Lululemon's brutal 18% pre-market collapse on a Q2 revenue miss and a 9% comp sales decline is a genuine gut-check for the consumer discretionary/retail complex heading into the holiday season, and Victoria's Secret's 13%+ drop on weak Q3 guidance confirms this isn't an isolated LULU problem — it's a broader read-through on U.S. apparel demand.

Overseas, BoE Governor Bailey's DMP survey showed UK inflation expectations easing modestly, while China's rare earth export halt to the U.S. and the PBOC's 500B yuan reverse repo on Sept 7 are both quiet but real threads for materials and tech supply chains this week. Nouriel Roubini's overnight commentary flagged supply-driven softness (not demand collapse) behind the jobs slowdown — worth noting as a sentiment anchor ahead of the print.

This is a HEADLINE-DEPENDENT, BINARY-EVENT session. Payrolls at 8:30 AM ET will decide whether today closes as a controlled, AI-led grind higher or a volatile chop around the 7,758 ES pivot.

🗓️ TODAY'S ECONOMIC CALENDAR — FRIDAY, SEPTEMBER 4, 2026

🏦 SECTOR PERFORMANCE SNAPSHOT

🟢 ADVANCING

🤖 STOCK MARKET NEWS — SECTOR BY SECTOR

🔥 HOT SECTOR #1: AI / SEMICONDUCTORS

Nvidia Extends Its Empire Beyond Silicon

Nvidia's confirmed acquisition of Hugging Face for $12.9 billion (per the company's own SEC 8-K filed September 2) is the single biggest structural story in tech this week. This is Nvidia's second-largest deal ever, trailing only the $20B Groq asset purchase from December, and it pulls Nvidia directly into the open-source AI model ecosystem — a platform used by over 18 million developers. Jensen Huang has been explicit that Nvidia compute will not be required to use Hugging Face, which blunts the "walled garden" bear case while still giving Nvidia enormous strategic leverage as closed-source labs work to reduce GPU dependence.

The read-through for the broader AI trade is bullish: this reinforces Nvidia's move up the stack from pure hardware into software/platform economics, a margin-expansion story the market has rewarded before.

🎯 NVDA Trade Setup:

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⚠️ DISCLAIMER: This newsletter is for educational and informational purposes only. All trade ideas and analysis are based on publicly available information as of September 4, 2026. This is NOT financial advice. All trading involves substantial risk of loss. Always do your own due diligence and trade with proper risk management. DCG Command Center does not guarantee any trading results.